Lifestyle Outlets Secures ITV as Anchor Tenant
Lifestyle Outlets, part of Peel L&P, has announced a strategic partnership with ITV as it continues its growth as a leading developer and operator of leisure and experience led retail destinations.
ITV is the latest anchor tenant to sign a multi-year deal at Lowry Outlet, and will be opening a big brand immersive leisure attraction, the first of its kind, next year.
Rufus Radcliffe, Chief Marketing Officer, for ITV said: “We are delighted to confirm the Lowry’s new Watergardens development in Manchester will become home to an exciting new leisure attraction, which is set to open next summer, with an ITV big brand experience at it’s heart.”
The strategic partnership with ITV is part of a wider masterplan and £26m regeneration of the Lowry into a leading leisure and retail destination that will also see the opening of a new waterside dining concept in 2020. Following Planning being granted in March this year, work has already started on “The Watergardens” that will see the transformation of the southern waterfront into a vibrant leisure destination offering a new 30,000 sq ft restaurant terrace benefiting from a new Metrolink line opening next year.
Details on the attraction itself are being kept under wraps for now, but ITV are proud to be adding another live event and experience to their impressive portfolio, which already includes Coronation Street The Tour, Emmerdale Village Tour, Emmerdale Studio Experience, This Morning Live and the more recently announced, ITV Daytime Studios Tour at Television Centre in London.
Jason Pullen, Managing Director of Lifestyle Outlets said:
Lifestyle Outlets are at the forefront of creating the next generation of outlets and this exciting partnership with ITV will reinforce our position of delivering leading retail and leisure destinations with immersive leisure attractions”.
Lifestyle Outlets currently have two operational centres – Gloucester Quays in the heart of the Cotswolds and Lowry Outlet at the heart of MediaCity UK – offering a unique mix of retail, leisure and entertainment based on their USP’s of Placemaking, Entertainment and Collaboration.
This model is already proving successful with more than 12 million visitors and a 10% growth in sales in 2018/2019.
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Notes to editors:
- Lifestyle Outlets currently has two operational outlets, attracting more than 12 million visitors in the last year and achieving 10% growth in sales (FY2017/18). Lifestyle Outlets Manchester, Lowry Outlet MediaCityUK Manchester, located within MediaCityUK and Lifestyle Outlets Gloucester, Gloucester Quays, situated in the heart of the Cotswolds.
- Lifestyle Outlets is expanding its portfolio with the £100m Glasgow Harbour Lifestyle Outlet that has outline planning consent.
- The Watergardens announcement follows the new Vue opening in April this year, adjacent to the successful Virgin Active Gym.
Lifestyle Outlets – creating destinations with heart and soul
Our philosophy – people come first and make places great, so we are challenging the soullessness of traditional centres and redefining expectations, to create a better generation of outlet destinations where people can relax and be themselves.
Peel L&P – realising possibility.
We are an ambitious regeneration business with generations of history, heritage and expertise in our DNA. First established in 1971, Peel L&P is now responsible for some of the most transformational development projects in the UK today. Owning and managing 12 million sq ft of property and 20,000 acres of land and water, our holdings are concentrated in the north west of England but we also own and manage significant assets throughout the UK with a total portfolio value of £2.6 billion.
As a part of the Peel Group; we are integral to a business that strives to make a positive impact on people’s lives.
Our legacy matters. We take great pride in the outcomes we achieve, the people we work with, the way we go about our business and the transformational projects we deliver.
Our specialist teams have a proven track record in delivering high-quality, legacy projects across land, property, water and airspace. This includes airports, hotels, waterways, media hubs, event spaces, leisure facilities, retail, workspaces, residential development, industrial & logistical space, public realm, historic gardens and the renewable energy sector.
Peel L&P is an agile and ambitious business with a legacy of success for a long-term, sustainable future.
We see possibility. We deliver transformation.
MediaCityUK is a joint venture between Peel Land and Property (Peel L&P) and Legal and General Capital. The development is home to BBC North, ITV, the University of Salford, dock10 and innovation hub – The Landing, as well as a number of blue-chip companies including Ericsson, Kellogg’s and The Hut Group. It is also plays host to over 250 smaller creative and tech businesses.
W: www.mediacityuk.co.uk T: @MediaCityUK
Image attached – CGI of The Watergardens featuring ITV attraction